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Client

Verizon

Year

2019

Webar experience for pizzahut. Customers received a special edition pizza box that served as the AR marker, allowing them to activate PAC-MAN® via their mobile browser and have the PAC-MAN® map and characters animate and play on top of the box.  

To bring this project to life, we used three.js, A-Frame for the 3D rendering and the 8TH-Wall platform for the AR. The project uses Image recognition to detect and track the position of the box in real time, while three.js and A-Frame handles the physics, collisions, lighting and rendering of the 3D assets.

  

This was built for WebAR so that no downloads were required and there was a limited barrier to entry to play the game. 

Pacman x Pizza Hut

<Responsibilities />

  • Tech scope for the project

  • Game logic development

  • Web AR development

  • Implement Animations and transitions

  • Testing, QA and optimization

  • Analytics reports

<Tech />

  • Three.js

  • Cannon.js

  • 8th Wall

  • Gsap

  • Google Analytics

<Client />

Pizza Hut

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