top of page



Client
Verizon
Year
2019
Webar experience for pizzahut. Customers received a special edition pizza box that served as the AR marker, allowing them to activate PAC-MAN® via their mobile browser and have the PAC-MAN® map and characters animate and play on top of the box.
To bring this project to life, we used three.js, A-Frame for the 3D rendering and the 8TH-Wall platform for the AR. The project uses Image recognition to detect and track the position of the box in real time, while three.js and A-Frame handles the physics, collisions, lighting and rendering of the 3D assets.
This was built for WebAR so that no downloads were required and there was a limited barrier to entry to play the game.
Pacman x Pizza Hut
<Responsibilities />
-
Tech scope for the project
-
Game logic development
-
Web AR development
-
Implement Animations and transitions
-
Testing, QA and optimization
-
Analytics reports
<Tech />
-
Three.js
-
Cannon.js
-
8th Wall
-
Gsap
-
Google Analytics
<Client />
Pizza Hut
bottom of page